Everyone who wants to drive digital marketing on data needs to set up the analytics tool. Google Analytics is one of the most basic tools that almost every business uses. How to set it up correctly and avoid the most common mistakes that will interfere with your data?
Starting working for an e-commerce company and managing a lot of product feeds for different affiliates, I found one interesting advanced way of promoting blog posts using Facebook Dynamic Ads. It gives the possibility to reach people who are potentially interested in the topic.
Creating a website, consider the final actions you want users to perform. Sure, every website is different. If defining Google Analytics goals looks difficult for you, ask yourself a question: “For what reasons do I want people to go to my website?”