Starting working for an e-commerce company and managing a lot of product feeds for different affiliates, I found one interesting advanced way of promoting blog posts using Facebook Dynamic Ads. It gives the possibility to reach people who are potentially interested in the topic.
Creating a website, consider the final actions you want users to perform. Sure, every website is different. If defining Google Analytics goals looks difficult for you, ask yourself a question: “For what reasons do I want people to go to my website?”