Digital Marketing: Improve the Marketing Performance of Your Startup

Getting started could be easy if you decide to follow some simple guidelines on how to deal with it. You do not have to plan a long-term marketing strategy immediately. In time, by a couple of completed tests, it will become easier for you to choose what works for your business. Remember though that even…

How To Balance Good User Experience With Your Marketing Needs

I understand: digital marketing is built upon numbers and achieving results (e.g. generating leads, increasing conversions). But UX design is all about meeting business goals too (as well as satisfying users, which is a great marketing asset by the way). So why is there always some tension between marketers and user defenders and how to…

5 Easy Ways To Screw Up Your Website’s User Experience & How To Avoid Them

User experience (UX) design might seem like an unnecessary expensive undertaking if you’re a small/medium business owner and a simple homepage/landing page is all you need. And I totally get it. Indeed, using a website template with minor customizations or a platform for building websites might be perfectly enough for your needs and there is…

How to create Facebook Automated Rules and manage ads effectively?

How do Facebook Automated Rules can help you to automate your marketing strategy, implement new tactics, and perform tests? Let’s check how to create Facebook Automated Rules and manage advertising costs effectively. First of all, it is necessary to introduce what Facebook automated rules are. These algorithms run when condition A is met, then action…

How do you keep your business growing on the web in times of crisis?

The crisis will pass, but the choices we will make now will define our companies and branches' future. Nobody knows what will be the final impact of the epidemic and the quarantine on the global economy. But almost everyone says that we are facing an unprecedented situation and the biggest crisis for our generation because…