Jak czterokrotnie zwiększyć sprzedaż w e-commerce

Zespół marketingowy Selsey posiadał rozgałęziony system media miks, który obejmował ponad 100 wydawców. Wykorzystanie narzędzia do modelowania atrybucji stało się koniecznością. Rozwiązanie pozwoliło zrozumieć interakcję różnych działań i wydzielenie kombinacji zdarzeń, które wpływały na pożądane akcje, określając bezpośrednie miejsce i prawidłową wartość danego wydawcy na ścieżce konwersji.

How to Run a Small Business Online – Sports Clothes

Aneta Frąckowiak has been producing women’s sportswear LOCO SPORT for five years. It is a brand producing women sports legging. Aneta sells clothes online and feels happy with what she does. She also has a blog where she supports other women in being active and in starting running. Read the interview and learn hoe she…

Copyright Principles – How To Protect Your Idea?

Copyright is a type of intellectual property that gives its owner the exclusive right to make copies of creative work, usually for a limited time. The creative work may be in a literary, artistic, educational, or musical form. Copyright protects the expression in a work of authorship against copying. What are the objects of copyrighting…

How to Run a Small Business Online – Children Rock Clothes

Katarzyna has been running an unusual business, a rock clothing brand for children called Mia Rock. The clothes are all designed by her and sewn 100% in Poland, mainly from Polish materials. In this article "How to run a small business online - Children rock cloth" Kasia describes how to produce and to sell extraordinary…

How to Run a Small Business Online – Cute Gifts

Aneta Okonek has been producing lovely gifts on www.uroczyprezent.pl for more than ten years. She has been creating and selling bouquets on various occasions. This is not about the ones with living flowers. There is a staff made of candies, lollipops, candy bars, buttons, cosmetics, baby clothes, banknotes, lotto tickets, and scratch tickets. Yes, it…

How to Run a Small Business Online – Interior Design

Interior Design Studio in 2 years. How to start? Which marketing strategy you have to choose? What is the final goal? See the Ambience's story. Since 2018, Agnieszka Konieczna has been running Ambience, the Interior Design Studio in Krakow. She runs projects online mostly in Poland, but also across the world. Her main goal is…