Zespół marketingowy Selsey posiadał rozgałęziony system media miks, który obejmował ponad 100 wydawców. Wykorzystanie narzędzia do modelowania atrybucji stało się koniecznością. Rozwiązanie pozwoliło zrozumieć interakcję różnych działań i wydzielenie kombinacji zdarzeń, które wpływały na pożądane akcje, określając bezpośrednie miejsce i prawidłową wartość danego wydawcy na ścieżce konwersji.
Entrepreneurs and bloggers can promote their business on social networks for free. What resources and applications should you use to achieve a good result? I share a universal action plan for you, which consists of 5 steps.
Getting started could be easy if you decide to follow some simple guidelines on how to deal with it. You do not have to plan a long-term marketing strategy immediately. In time, by a couple of completed tests, it will become easier for you to choose what works for your business. Remember though that even…
Programmatic ads delivery is an automated or algorithmic system for buying and selling advertising space on the internet. That means that artificial intelligence purchases targeted actions by determining their value at a real-time auction.
The crisis will pass, but the choices we will make now will define our companies and branches' future. Nobody knows what will be the final impact of the epidemic and the quarantine on the global economy. But almost everyone says that we are facing an unprecedented situation and the biggest crisis for our generation because…