Creating a website, consider the final actions you want users to perform. Sure, every website is different. If defining Google Analytics goals looks difficult for you, ask yourself a question: “For what reasons do I want people to go to my website?”
Reasons could be various:
- read an article
- watch a video
- subscribe to the newsletter
- make website registration
- make a callback
- schedule an appointment
- add goods to the basket
- make a purchase.
Does your website complete these goals? Google Analytics will help to understand. Every time you can set up more than one goal (up to 20). So, let’s start planning.
Goals types in Google Analytics
There are three different types of goals in Google Analytics:
- from a template
- smart goal (learn more in this article)
- custom goal.
From a template you can select different pre-filled configurations:
- Revenue – this type is perfect for online registrations or scheduling an appointment.
- Acquisition – this goal tracks creating accounts or signing up.
- An enquiry is for specific views or downloads.
- Engagement – subscribing, sharing content.
Here you have types of custom goals:
- Destination. This type counts times the particular page is viewed (URL) on your website.
- Duration. This goal tracks sessions, lasted for a certain period, for example, at least for 5 minutes.
- Pages/Screen per sessions – tracks sessions with minimum numbers of pages viewed during one session.
- Event-specific action, that set as an event, for example, playing video or clicking the button.
Goals and conversions are the same and mean any useful action on the site.
If you want to track online performance, you need to set up and track your goals. Due to this, you can choose the most effective traffic source and find problem spots on the site.
Using goals, you can also control the sales funnel and the number of lost customers at each stage.
How to create the goal?
Firstly, go to the Admin section:
Secondly, navigate to the View column and click Goals:
After that, remember the objectives that you determined creating the website. Further, click New Goal. Now, do not forget to type the name of your goal. It should be clear for you when you will check the performance.
Importantly, Google Analytics provides the possibility to set up goal alerts. You can get notifications if something increases or decreases rapidly.
See here how to create and manage alerts in Google Analytics.
To set up your goal, choose one of the mentioned types. Let’s try with Pages/Screens per session.
If you want to know how many sessions have 5 page views on your website and more, choose the option “greater than” and type 5. Calculate the value of such users for your business. You can easily do this, knowing the conversion rate for that type of user. Type this value and save the goal. You are done!
Now you can check the performance of your goals in the Conversions / Goals report.
Having your goals defined and configured will help you better understand the behavior of your users, what they like, need and look for.