Everyone who wants to drive digital marketing on data needs to set up the analytics tool. Google Analytics is one of the most basic tools that almost every business uses. How to set it up correctly and avoid the most common mistakes that will interfere with your data?
Performance Media Specialist, Growth Hacking Addict
Developed and run strong marketing strategies and tactics across different platforms and drove them, maximizing ROI even x3 times. On average, 5 years of experience at an agency, media company, e-commerce, where was responsible for developing creative solutions and precise quality. Loves big data, predictive analytics, and machine learning.
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Here you can find posts by Alina Lysychkina:
Starting working for an e-commerce company and managing a lot of product feeds for different affiliates, I found one interesting advanced way of promoting blog posts using Facebook Dynamic Ads. It gives the possibility to reach people who are potentially interested in the topic.
Creating a website, consider the final actions you want users to perform. Sure, every website is different. If defining Google Analytics goals looks difficult for you, ask yourself a question: “For what reasons do I want people to go to my website?”